Facebook, under pressure to expand sales from its 1.1 billion users, is pushing into a business that lets marketers buy advertisements in real time on the basis of a member's web-browsing habits. Facebook Exchange, a five-month-old service that generates automated ad buying as users click around the site, so far has more than 1,300 customers, Chief Operating Officer Sheryl Sandberg said on a call last month. Now, the company is broadening Facebook Exchange's global footprint, with plans to expand in Asia and Latin America....
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Brands Leverage Influencers’ Reach on Blogs, Social
February 28, 2013
From eMarketer
Top brands spend a limited amount of time reaching out to influencers for marketing purposes, but these individuals — generally bloggers or social media users with a greater-than-average reach among consumers — still have a significant presence in the marketplace. And they're prized by marketers for their ability to spread the word about products or services they believe in.
Social Media Darling Oreo Looks to Boost YouTube Following
February 27, 2013
From Mashable
There are people in this world who love to separate Oreo cookies, eating just the top or the creme. The company, which has been monitoring this debate on Facebook and Twitter, has turned to four inventors to create high-tech, robotic-like machines that divides the two for maximum cookie enjoyment. As an expansion of its "Cookie vs. Creme" campaign - which launched on Instagram earlier this month, encouraging people to share pictures - Oreo is posting videos to YouTube over the next two weeks that show an innovative way to eat the snack.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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