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Facebook Ads Based on Browsing Challenge Google

February 28, 2013
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Facebook, under pressure to expand sales from its 1.1 billion users, is pushing into a business that lets marketers buy advertisements in real time on the basis of a member's web-browsing habits. Facebook Exchange, a five-month-old service that generates automated ad buying as users click around the site, so far has more than 1,300 customers, Chief Operating Officer Sheryl Sandberg said on a call last month. Now, the company is broadening Facebook Exchange's global footprint, with plans to expand in Asia and Latin America....

 

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Top brands spend a limited amount of time reaching out to influencers for marketing purposes, but these individuals — generally bloggers or social media users with a greater-than-average reach among consumers — still have a significant presence in the marketplace. And they're prized by marketers for their ability to spread the word about products or services they believe in.
 
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