eMarketing & Commerce (eM+C)

You will be automatically redirected to emarketingandcommerce in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 

Facebook Being Sued Over Like Button

February 12, 2013
Get the Flash Player to see this rotator.
 
You can bet Facebook doesn't like this. The social network is currently being sued for its use of the Like button, a feature which was patented by Dutch programmer Joannes Jozef Everardus van Der Meer in 1998, five years before Facebook's launch. The patents were granted as part of the functionality of Surfbook, a social diary created by Van Der Meer that allowed users to "like" each other's content. Van Der Meer has passed away. However, the patent holder — Rembrandt Social Media, LP - has chosen to seek legal action against Facebook for using the patents without permission....

 

More Suggested Content:

Google + hangouts
Google+ Gaining Ground With Brand Marketers
February 12, 2013 From MediaPost
Tracking Google+, along with YouTube, gives marketers access to a varied audience segment not typically found on Facebook. The top 100 brands with pages on Google+ boast 20.9 million fans -- up 9,400% from 2011. In fact, the top 10 brands hold 78% of the total advocacy base in Google+. The Social Share report from BrightEdge charts the growth of brands on Google+ and YouTube. The findings, which analyze social media adoption trends for the BrandZ top 100 global brands, suggest new audiences for brand marketers.
 
Lay's Chips
Cat's Out of the Bag in Lay's Crowdsourced Chip-Flavor Contest
February 12, 2013 From AdAge
Did Lay's scoop its own Facebook page? Hyping its popular consumers-choose-the-next-flavor contest, the Lay's today on Facebook is still shrouding the promotion in mystery. Three bags of chips are shown labeled with question marks next to a tease that promises the finalists will be announced in "1 More Day."  But while fans waited on Facebook, TV viewers got the scoop earlier today. A trio of finalists appeared on "Good Morning America," plugging their flavors: Chicken & Waffles, Cheesy Garlic Bread and Sriracha, according to this ABC News blog post.
 

SPONSORED CONTENT

MORE ON SEARCH >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.  Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: