Advertisement
 

Facebook Casts a Wider Targeting Net With Lookalike Audiences

February 14, 2013
Get the Flash Player to see this rotator.
 
Facebook has expanded its custom audience targeting feature to now include what it calls "lookalike audiences." By porting their CRM databases to Facebook, advertisers can reach their existing customers and users who share similarities with their customer base. Facebook's custom audience algorithm will now pull additional clusters of users for advertisers to target based on similar interests, demographic data or location. If the new beta feature is effective, brands will be gaining a unique insight and direct connection with Facebook users who are more likely to become customers....

 

More Suggested Content:

1-800 Flowers
Facebook Mobile Ads Push Flowers for Valentine's Day
February 13, 2013 From AdWeek
While 1-800-Flowers.com isn't new to sinking cash into Facebook ads, the retailer is particularly sweet on the social network's mobile promos for Valentine's Day this year. For the past two weeks, the Carle Place, N.Y.-based delivery service has been running the mobile versions of Sponsored Stories and Facebook Offers, as well as mobile app install ads. "It's very clear that our customers are migrating to mobile," said Amit Shah, 1-800-Flowers.com's vice president of mobile and social media.
 
facebooklogo2
Facebook Being Sued Over Like Button
February 12, 2013 From Mashable
You can bet Facebook doesn't like this. The social network is currently being sued for its use of the Like button, a feature which was patented by Dutch programmer Joannes Jozef Everardus van Der Meer in 1998, five years before Facebook's launch. The patents were granted as part of the functionality of Surfbook, a social diary created by Van Der Meer that allowed users to "like" each other's content. Van Der Meer has passed away. However, the patent holder — Rembrandt Social Media, LP - has chosen to seek legal action against Facebook for using the patents without permission.
 

SPONSORED CONTENT

MORE ON SOCIAL MEDIA >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:  What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable? How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value? How to understand the relative economics between customer acquisition, retention and CRM. How to measure the funnel process and which improvements will have the most impact.Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts.  Profiting from the Magic of Marketing Metrics

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as: What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: