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Facebook Down and Out: DNS Changes Cause Worldwide Outage

December 11, 2012
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Facebook fell flat on its face last night when the site became inaccessible to vast numbers of users across the net, just hours after Google had pulled off a similar trick. While Google's outage early on Monday morning stole most of the headlines, with furious business people taking to Twitter to vent their frustrations, those hoping to make the most of the downtime by doing a little 'social surfing' during office hours may have been sorely disappointed.
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Facebook Down and Out: DNS Changes Cause Worldwide Outage
December 11, 2012 From Search Engine Journal
Facebook fell flat on its face last night when the site became inaccessible to vast numbers of users across the net, just hours after Google had pulled off a similar trick. While Google's outage early on Monday morning stole most of the headlines, with furious business people taking to Twitter to vent their frustrations, those hoping to make the most of the downtime by doing a little 'social surfing' during office hours may have been sorely disappointed.
 
Ken Burke, MarketLive
Tips for Optimizing SEM Efforts, Part 1
December 11, 2012 From eM+C Daily
Search engine marketing has long been a top driver of online traffic and a key area of investment for e-commerce merchants. After all, using search engines as a resource dominates online life for all users. Consumers turn to search engines specifically for shopping-related queries. According to Forrester Research, 83 percent of online consumers conduct product research prior to purchasing and 39 percent of first-time online purchasers begin their shopping with search.
 

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