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Facebook Experiments With Ranked Comments

November 14, 2012
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On Monday, Facebook began testing a change to the comments format on brand and subscriber pages, with comments that generate the highest level of engagement rising to the top of posts. YouTube has a very similar comments system, where the comments on videos which receive the most likes are featured at the top of the comments list. In the case of Facebook's ranked comments, not only will likes promote comments, but hides will also demote them, the most unpopular comments falling to the bottom....

 

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Jeff Lyons, Merkle
7 Reasons Why Email is Still Kicking
November 8, 2012 From eM+C Daily
Mistaken predictions about the demise of people and things are relatively common. In the 1990s, brick-and-mortar bank branches were declared dead. ATMs and internet banking were supposed to result in the end of the local bank branch. Over the last few years, similar thoughts have been shared regarding email's fate in the digital marketing mix. Social media, SMS and mobile apps have been touted as "email killers." In the background, Facebook, Twitter and other brands have strengthened their use of email marketing to improve customer relationships.
 
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Instagram Warms to the Web With Facebook-Inspired Profiles
November 7, 2012 From Econsultancy
Ironically, that means that despite the fact that mobile is almost certainly Facebook's future, the world's largest social network needs to make Instagram more web friendly. Yesterday, it moved to do just that by announcing web profiles. As the Instagram blog explains, web profiles display "a selection of your recently shared photographs just above your profile photo and bio, giving others a snapshot of the photos you share on Instagram." Web profiles also allow users to follow other users, like photos and post comments.
 

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