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Facebook Experiments With Ranked Comments

November 14, 2012
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On Monday, Facebook began testing a change to the comments format on brand and subscriber pages, with comments that generate the highest level of engagement rising to the top of posts. YouTube has a very similar comments system, where the comments on videos which receive the most likes are featured at the top of the comments list. In the case of Facebook's ranked comments, not only will likes promote comments, but hides will also demote them, the most unpopular comments falling to the bottom....

 

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7 Reasons Why Email is Still Kicking
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Mistaken predictions about the demise of people and things are relatively common. In the 1990s, brick-and-mortar bank branches were declared dead. ATMs and internet banking were supposed to result in the end of the local bank branch. Over the last few years, similar thoughts have been shared regarding email's fate in the digital marketing mix. Social media, SMS and mobile apps have been touted as "email killers." In the background, Facebook, Twitter and other brands have strengthened their use of email marketing to improve customer relationships.
 
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