eMarketing & Commerce (eM+C)

You will be automatically redirected to emarketingandcommerce in 20 seconds.
Skip this advertisement.

Advertisement
Connect
Follow us on
Advertisement
 

Facebook Opens New Front in its War With Google for the Future of Advertising

January 28, 2013
Get the Flash Player to see this rotator.
 
The cash register rings. Who gets the credit? That's the crucial question in advertising these days, particularly online, where it's easy to track clicks and links but often hard to pin down exactly which view of an ad drove a sale. Now Facebook is making it easier to show that an ad displayed on the social network led to a sale — even an ad seen days or weeks ago....

 

Companies Mentioned:

More Suggested Content:

Facebook_Logo2
Facebook Blocks Twitter's New Social Video Service
January 25, 2013 From The Verge
It appears that Facebook is refusing to authorize user requests to find their friends on Twitter's new Vine social video service. Twitter user @MartinesJeff noticed the error, which reads, "Vine is not authorized to make this Facebook request." The specificity of the error message is intriguing; it almost looks as though the Vine app was already set up to explain a situation like this. Facebook and Twitter have long been battling each other over access to user data. 
 
UrbanOutfitters
Brands Are Already Experimenting With Twitter's Vine
January 25, 2013 From Mashable
Vine, Twitter's GIF-like looping video platform, has been out for less than 24 hours, but some brands are already experimenting with it. Perhaps the most enthusiastic early adopter is Urban Outfitters, which has created two Vines so far. In its official post introducing Vine, Twitter didn't mention any ad possibilities. However, it's easy to see how a brand could use a Vine in a Promoted Tweet.
 

SPONSORED CONTENT

MORE ON SOCIAL MEDIA >>

FROM THE BOOKSTORE

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love. Making a Case Your Donors Will Love

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love....

ORDER NOW

You know you need to gather donor data. But why? And more 
importantly, how? And even more importantly, what do you do with it once
 you've gathered it? Are you gathering too much? Or the wrong kind?
	This new 
	FundRaising Success
	webinar brings the case-study format of our popular Engage conference 
to an extended, value-added webinar that will dig deep and give 
nonprofits guidance on the best ways to gather and use donor information
 — as well as take the mystery and trepidation out of the whole issue.
	Featuring:
	Page Bullington, Target Analytics; Mazarine Treyz, "The Wild Woman of 
Fundraising and Social Media"; and Roger Hiyama, Russ Reid
	Duration: 75 minutes
	Cost: $19.95AVAILABLE ON-DEMAND UNTIL 9/9/14
	Click here to view this webinar today! Engage Virtual Workshop: Driving Donations with Data

You know you need to gather donor data. But why? And more importantly, how? And even more importantly, what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind? This new FundRaising Success webinar brings the case-study format of our popular...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: