The cash register rings. Who gets the credit? That's the crucial question in advertising these days, particularly online, where it's easy to track clicks and links but often hard to pin down exactly which view of an ad drove a sale. Now Facebook is making it easier to show that an ad displayed on the social network led to a sale — even an ad seen days or weeks ago....
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Facebook Blocks Twitter's New Social Video Service
January 25, 2013
From The Verge
It appears that Facebook is refusing to authorize user requests to find their friends on Twitter's new Vine social video service. Twitter user @MartinesJeff noticed the error, which reads, "Vine is not authorized to make this Facebook request." The specificity of the error message is intriguing; it almost looks as though the Vine app was already set up to explain a situation like this. Facebook and Twitter have long been battling each other over access to user data.
Brands Are Already Experimenting With Twitter's Vine
January 25, 2013
From Mashable
Vine, Twitter's GIF-like looping video platform, has been out for less than 24 hours, but some brands are already experimenting with it. Perhaps the most enthusiastic early adopter is Urban Outfitters, which has created two Vines so far. In its official post introducing Vine, Twitter didn't mention any ad possibilities. However, it's easy to see how a brand could use a Vine in a Promoted Tweet.
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