Google+ took top place among social media with a score of 78, along with Wikipedia. Meanwhile YouTube scored 73, Pinterest 69, Twitter 64 and LinkedIn scored 63. Pretty much every social media platform has beaten Facebook in the customer satisfaction stakes, according to the ACSI. Facebook's customer satisfaction rating fell to 61 from 66 in ACSI's 2011 study, making it the fifth in the Top 15 worst rated U.S. companies for customer service....
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What Facebook Paid Messages Could Mean for Brands
January 11, 2013
In its quest to drum up new sources of revenue, social network giant Facebook is currently testing a paid messages program that will enable users to reach out to those outside their network of friends for a fee of $1 per message. Although the service is early in the testing phase, it holds potential to alter the messaging function for both brands and consumers alike. According to a December study by AYTM Market Research, 26% of surveyed US Facebook users reported sending and receiving messages often. Moreover, 35% said they sometimes used the messaging feature.
Winners and Losers in Facebook's New Local Ranking
January 11, 2013
Socialbakers, a provider of social media analytics, yesterday released Facebook data that changes the rankings of the top U.S. pages according to number of fans. Recently made available to developers, Facebook Local Page Ranks breaks down the total number of fans by country and allows for comparison with Facebook pages. While this information was once restricted to the admin section of a company's own Facebook page, Socialbakers now offers the market's first analytical tool which enables brands to access the data and benchmark themselves against other brands, creating a new metric for social media success.