The social network has built a polling place locator tool, helping users easily figure out where to head to cast a ballot. The map is already live on Facebook's U.S. Politics page, but will be available at the top of news feeds on Election Day. Like past elections, Facebook will feature a header at the top of the page reminding users it's Election Day, and allow them to click on an "I voted" button that will show photos of their friends who have also clicked on the button.
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Facebook Rolls Out Charitable Gifts in Wake of Sandy
November 2, 2012
On Thursday, Facebook added a new feature to Gifts: the ability to make charitable contributions in honor of your friends and family. The program kicks off with 11 nonprofit partners, including the American Red Cross, the Boys and Girls Club of America, and LIVESTRONG. The social network had invited the press to a Facebook Gifts event in New York scheduled for Thursday, but the event was called off because of Hurricane Sandy. The launch this week presents a great opportunity for the many Americans looking for ways to give back following the storm's devastation in the Northeast and Mid-Atlantic.
Political Campaigns and Digital Marketing: Did They Miss the Mark?
November 6, 2012
From Website Magazine
When you look at political spending, campaigns are still investing more on traditional media platforms than online. Political marketers can take a lesson from consumer brands on how to harness online and social media marketing. Social media is an advantageous investment if political campaigns wisely use online channels, especially their analytics tools.