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Facebook to Launch Publishing Garage to Help Brands Create Better Connections

December 21, 2012
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It may not be official just yet, but all signs point to Facebook launching Facebook Publishing Garage, "a program geared at building world-class social publishing systems that enable brands to create the most meaningful connections with their connections and friends through news feed stories." Not only did Facebook register several domain names yesterday related to "Publishing Garage," like PublishingGarage.com (WHOIS) and FacebookPublishingGarage.com (WHOIS), but a quick search for "Facebook Publishing Garage" brings up the website of Addie Marino, a creative strategist at Facebook in New York City, whose logo design work includes this new program....

 

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Facebook watchers — particularly those of the Wall Street variety — are eager for the social network to launch a third-party ad network that will eventually take on Google's AdMob for mobile and Google's AdSense for the web in general. The idea, talked about for a while, is that Facebook will mix the data it receives from websites plugged into the social network — think every time you "share" or "like" something — with data it has from within Facebook to serve up ads across the web.
 
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foursquare Responds to Facebook Nearby by Tapping Facebook’s Friend Graph
December 20, 2012 From Search Engine Land
foursquare has made a quick response to Monday's announcement of Facebook Nearby, with its own announcement that foursquare Explore is cranking up its personalization. The irony? It's going to use foursquare activity from a user's Facebook friends to improve the recommendations in Explore. Think of it as foursquare judo: It's using Facebook data to battle against Facebook itself. Touché! 
 

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