Microsoft's ad-serving business will soon find a new home: at Facebook. The companies are expected to announce as early as this week a deal that sends Atlas — the ad server Microsoft acquired in its $6.2 billion aQuantive deal in 2007 — to the social networking giant, according to industry executives familiar with the plan. The acquisition, expected to be less than $100 million, is the surest sign yet that Facebook has designs on becoming an even bigger player in advertising.
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I'm about to reveal a secret — promise me you won't tell Mark Zuckerberg. This secret will be beneficial to your business, especially if it's a digital marketing firm or brand looking to build a following on Facebook. Only 30 percent of marketers, brands and businesses post on Facebook during weekends when, in actuality, the interaction for posts is high.
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Now we don't normally condone "cheating," but when it comes to writing effective copy for various online marketing channels, like Facebook, email, or a website, we wholeheartedly approve of you using our copywriting cheat sheet infographic. Producing content and promoting it is a top priority for gaining and retaining customers, but not every marketing channel is the same. Your writing should also accommodate each channel and the audience it attracts.