When you're crushing your competitors, it's the government that can be your biggest threat. That's why Google grew its lobbying spend 70 percent to $16.48 million in 2012 and Facebook's fees soared 196 percent to $3.99 million as the companies tried to buy government influence. Not everyone is so worried about Washington, though. Apple's yearly lobbying spend decreased 13 percent to $2.26 million. Google and Facebook's expenditures may have helped them escape punitive legislation and court rulings this time....
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January 24, 2013
From Social Media Today
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Facebook Rolls Out Ad Conversion Measurement Globally
January 23, 2013
Facebook took one more step in making its advertising more accountable for media buyers: it's rolled out a conversion measurement system across its global footprint. Aimed at direct marketers, the optimization and conversion toll was first announced back in November; now it's available globally, and can be used on all Facebook ads and sponsored stories, the company says, as well as in combination with any other targeting services.