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Facebook to Unveil External Advertising Network

November 27, 2012
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There's been a lot of discussion over the past few days about the recent changes to Facebook's privacy and governance policies, including the revelation that (gasp!) Facebook isn't actually a democracy. One element of the new rules has gotten less attention than it probably should, however: Namely, the giant social network is going to use the data it has about your likes and dislikes to show you ads outside of Facebook....

 

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Social Media Customer Service
11 Biggest Social Media Disasters of 2012
November 26, 2012 From Mashable
The calendar year wouldn't be complete without a few social media fails. In 2012, plenty of big brands and organizations suffered serious backlashes on social networks like Twitter and Facebook for offensive tweets, questionable ad campaigns or controversial company statements. Some, like McDonald's, attempted good-natured social media campaigns that simply took unexpected turns. Others, like StubHub's and KitchenAid's Twitter accounts mistakenly send out shocking tweets.
 
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Facebook Remains Gaping Hole in Advertising Industry's Privacy Program
November 26, 2012 From AdAge
Can you have industry self-regulation if one of the biggest players isn't following the guidelines? That's the challenge for online advertising in the face of mounting privacy concerns, and the source is one of the web's biggest ad sellers: Facebook. The social-media giant is running behaviorally targeted ads on its site that don't include the little triangular icons that are the public face of the industry's push to be more transparent about targeting.
 

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