While 1-800-Flowers.com isn't new to sinking cash into Facebook ads, the retailer is particularly sweet on the social network's mobile promos for Valentine's Day this year. For the past two weeks, the Carle Place, N.Y.-based delivery service has been running the mobile versions of Sponsored Stories and Facebook Offers, as well as mobile app install ads. "It's very clear that our customers are migrating to mobile," said Amit Shah, 1-800-Flowers.com's vice president of mobile and social media....
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Facebook Being Sued Over Like Button
February 12, 2013
You can bet Facebook doesn't like
this. The social network is currently being sued for its use of the Like button, a feature which was patented by Dutch programmer Joannes Jozef Everardus van Der Meer in 1998, five years before Facebook's launch. The patents were granted as part of the functionality of Surfbook, a social diary created by Van Der Meer that allowed users to "like" each other's content. Van Der Meer has passed away. However, the patent holder — Rembrandt Social Media, LP - has chosen to seek legal action against Facebook for using the patents without permission.
Google+ Gaining Ground With Brand Marketers
February 12, 2013
Tracking Google+, along with YouTube, gives marketers access to a varied audience segment not typically found on Facebook. The top 100 brands with pages on Google+ boast 20.9 million fans — up 9,400 percent from 2011. In fact, the top 10 brands hold 78 percent of the total advocacy base on Google+. The Social Share report from BrightEdge charts the growth of brands on Google+ and YouTube. The findings, which analyze social media adoption trends for the BrandZ top 100 global brands, suggest new audiences for brand marketers.