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Facebook Promoted Posts: Pay Up or Face Up

January 30, 2013
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These days a post on your company's Facebook page just doesn't go as far as it used to. And back in my day we had to trudge a mile through the snow to get to the store (and looking outside right now, it seems like that's what I'll be doing today). By now you may have heard someone complaining about how Facebook changed its algorithms for EdgeRank to favor its own Promoted Posts program. Now, posts on you business pages will reach fewer of your fans' newsfeeds... unless, of course, you're willing to pay....

 

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Days After Twitter’s Vine Launch, Facebook Adds In-App Video Capture
January 29, 2013 From All Things D
Not more than a handful of days after Twitter launched its Vine video-sharing app, Facebook updated its main iOS application on Monday, adding the ability to capture and add video from inside the app. While the timing is curious, it's still a relatively incremental update; the Facebook Messenger app received voice message capabilitiesearlier this month, a feature that has also been added to the main Facebook app as of Monday.
 
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Reckitt Benckiser Combats 'Social Fatigue,' Bets on Facebook
January 29, 2013 From AdAge
Laurent Faracci, U.S. chief strategy and marketing officer of Reckitt Benckiser, acknowledges that he works for one of the most cost-focused marketers around. When such a tough customer finds that a Facebook program pays off, it may carry Nixon-goes-to-China weight. That may be why most attendees at Facebook's first CPG Summit on Jan. 17 stuck around to the bitter end in a cramped space near the Jacob Javits Convention Center in New York to hear what Mr. Faracci had to say. And the results were encouraging -- at least for RB and Facebook.
 
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