Advertisement
 

Facebook Puts Mobile Ad Network on the Back Burner

December 20, 2012
Get the Flash Player to see this rotator.
 
Facebook watchers — particularly those of the Wall Street variety — are eager for the social network to launch a third-party ad network that will eventually take on Google's AdMob for mobile and Google's AdSense for the web in general. The idea, talked about for a while, is that Facebook will mix the data it receives from websites plugged into the social network — think every time you "share" or "like" something — with data it has from within Facebook to serve up ads across the web....

 

Companies Mentioned:

More Suggested Content:

Instagram logo
Instagram Changes Course After Public Backlash
December 19, 2012 From NBC Chicago

Instagram, the popular mobile photo-sharing service now owned by Facebook, said Tuesday that it will remove language from its new terms of service suggesting that users' photos could appear in advertisements. The language in question had appeared in updated policies announced Monday and scheduled to take effect Jan. 16. After an outcry on social media and privacy rights blogs, the company clarified that it has no plans to put users' photos in ads.

 
facebooklogo2
Facebook Jumps Into Local Search
December 19, 2012 From Website Magazine

Facebook just took a giant leap into local search. The world's largest social network has updated the "Nearby" feature in its iOS and Android applications. The update makes it easier for users to discover places that their friends "like" while on the go. To use the feature, users simply need to tap the Nearby tab on the vertical menu bar. The feature will then display local spots that friends have recommended, checked into or liked. Moreover, users can also filter results by categories, such as restaurants, hotels or shopping.

 

SPONSORED CONTENT

MORE ON SOCIAL MEDIA >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:  What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable? How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value? How to understand the relative economics between customer acquisition, retention and CRM. How to measure the funnel process and which improvements will have the most impact.Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts.  Profiting from the Magic of Marketing Metrics

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as: What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: