Can you have industry self-regulation if one of the biggest players isn't following the guidelines? That's the challenge for online advertising in the face of mounting privacy concerns, and the source is one of the web's biggest ad sellers: Facebook. The social-media giant is running behaviorally targeted ads on its site that don't include the little triangular icons that are the public face of the industry's push to be more transparent about targeting....
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The calendar year wouldn't be complete without a few social media fails. In 2012, plenty of big brands and organizations suffered serious backlashes on social networks like Twitter and Facebook for offensive tweets, questionable ad campaigns or controversial company statements. Some, like McDonald's, attempted good-natured social media campaigns that simply took unexpected turns. Others, like StubHub's and KitchenAid's Twitter accounts mistakenly send out shocking tweets.
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From Social Media Today
Several months ago, I realized our Facebook page was, well, kind of bad. Sure, we had optimized the page, added a Timeline photo and were posting regularly. But we weren't getting the kind of engagement required to help our page realize its full inbound marketing potential. As a new, inexperienced social media manager at an agency that touts its expertise in the channel, it was my job to make sure our page was serving its purpose as a branding tool and piece of our overall marketing strategy.