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Facebook Rolls Out Ad Conversion Measurement Globally

January 23, 2013
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Facebook took one more step in making its advertising more accountable for media buyers: it's rolled out a conversion measurement system across its global footprint. Aimed at direct marketers, the optimization and conversion toll was first announced back in November; now it's available globally, and can be used on all Facebook ads and sponsored stories, the company says, as well as in combination with any other targeting services....

 

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