Facebook took one more step in making its advertising more accountable for media buyers: it's rolled out a conversion measurement system across its global footprint. Aimed at direct marketers, the optimization and conversion toll was first announced back in November; now it's available globally, and can be used on all Facebook ads and sponsored stories, the company says, as well as in combination with any other targeting services....
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11 Facebook Updates to Privacy and Timeline You Should Know
January 22, 2013
From Social Media Today
More changes in 2013? It's common for Facebook to undergo drastic (or silent) changes whether the users like it or not. The real question is, how ready are you when Facebook is determined to "make the world more open and connected"? Have you made full use of the privacy and account settings to your advantage? Also, if you've been observant enough, you should've discovered several improvements on the existing features to make them more visible and user friendly. Why not give this list a run-through to see if you missed any.
Google+ Boss Dismisses Facebook Search Tactics
January 23, 2013
From Marketing Magazine
Speaking exclusively to Marketing
, Marvin Chow, global marketing director at Google+, said a social 'layer' in user experience 'should be there whenever you find it necessary'. He added that Google's social network strategy offers a 'much better' proposition than merely 'showing ads next to pictures of your nieces and nephews'. Chow's comments came after Facebook announced Graph Search
, which is intended to improve the search function within the network to allow users to search for information and content posted by friends.