On Thursday, Facebook added a new feature to Gifts: the ability to make charitable contributions in honor of your friends and family. The program kicks off with 11 nonprofit partners, including the American Red Cross, the Boys and Girls Club of America, and LIVESTRONG. The social network had invited the press to a Facebook Gifts event in New York scheduled for Thursday, but the event was called off because of Hurricane Sandy. The launch this week presents a great opportunity for the many Americans looking for ways to give back following the storm's devastation in the Northeast and Mid-Atlantic....
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Facebook’s Next Money Maker? Its Version Of AdWords In Its New App Center Search
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From TechCrunch
Facebook added a search box to its App Center today, but what it might do next is more interesting. Facebook could soon let developers pay to buy search keyword ads in the App Center search typeahead, similar to the specific name ads in its site-wide search typeahead. And if App Center goes beyond the typeahead and launches a search results page, it could host full-blown AdWords-style search ads.
Rethinking Google+: Value Certainly There, But Mostly for Search
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From eM+C Daily
While there's much debate around the merits of Google+ (G+) in the world of social media, the search engine optimization benefits of establishing a presence there are reason enough for most businesses and company authors to engage with the G+ audience. Truth be told, providing better search results was a primary driver for Google to launch the offering in the first place.
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