Facebook added a search box to its App Center yesterday, but what it might do next is more interesting. The social network could soon let developers pay to buy search keyword ads in the App Center search typeahead, similar to the specific name ads in its sitewide search typeahead. And if App Center goes beyond the typeahead and launches a search results page, it could host full-blown AdWords-style search ads....
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Rethinking Google+: Value Certainly There, But Mostly for Search
November 1, 2012
From eM+C Weekly
While there's much debate around the merits of Google+ (G+) in the world of social media, the search engine optimization benefits of establishing a presence there are reason enough for most businesses and company authors to engage with the G+ audience. Truth be told, providing better search results was a primary driver for Google to launch the offering in the first place.
Infographic: Bloggers Drive Holiday Sales
October 31, 2012
From Clever Girls Collective
We recently surveyed social media-savvy women in the Clever Girls Collective network about their 2012 holiday shopping plans to understand how and when social media influences their purchasing decisions. We pulled together the results in our Social Media and the Holiday Shopper infographic. The results won't be a surprise to any of our network members who create content (written or visual) to help our clients tell their brand stories.