If you receive a message purporting to be from Facebook with the subject "LEGAL NOTICE OF SETTLEMENT OF CLASS ACTION" — don't worry, it's legitimate. Facebook is sending proposed settlement notices to members of a class-action lawsuit against the company's use of Sponsored Stories. Facebook's offer of $20 million to settle the case was granted preliminary approval by the courts in December. An email detailing the reason behind the lawsuit as well as the terms of the settlement was sent to users it believes are class members of the lawsuit, "according to available records."...
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A Return Trip Through 80 Retailers’ Email Sign-Up Experiences
January 2, 2013
From eM+C Daily
Are inbox welcome experiences getting any better? That's what I wanted to find out by revisiting the retailers whose welcome programs I evaluated here approximately one year ago. Readers can scan that article for the methodology I used in evaluating the programs. At a high level, this is an assessment of the retail vertical welcome experience.
Year in Review: Lessons from Two Social Marketing Hits
December 28, 2012
From Social Media Today
With over a billion Facebook users worldwide, everyone's life has been touched in some way by social media. The question, however, is how brands can best leverage this medium. With Gartner predictingthat half of all web sales will come from social and mobile by 2015, we must learn how to judge the value of social media. Everything from final sale attribution, to number of touch points, to social's influence on various aspects of the marketing and sales funnel, plays a role in companies benefiting from and measuring the results of social media.