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Facebook Unveils Reusable Gift Card That Holds Multiple Balances From Different Stores

February 1, 2013
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Facebook Gifts represented one of the lower points of Facebook's earnings yesterday, but that doesn't mean the company isn't continuing to innovate on the gifting front. Yesterday it announced the "Facebook Card," which is a new way for people to give their friends gifts to places like Jamba Juice, Olive Garden, Sephora and Target, all on one reusable gift card purchased from Facebook....

 

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These days a post on your company's Facebook page just doesn't go as far as it used to. And back in my day we had to trudge a mile through the snow to get to the store (and looking outside right now, it seems like that's what I'll be doing today). By now you may have heard someone complaining about how Facebook changed its algorithms for EdgeRank to favor its own Promoted Posts program. Now, posts on you business pages will reach fewer of your fans' newsfeeds... unless, of course, you're willing to pay.
 
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Not more than a handful of days after Twitter launched its Vine video-sharing app, Facebook updated its main iOS application on Monday, adding the ability to capture and add video from inside the app. While the timing is curious, it's still a relatively incremental update; the Facebook Messenger app received voice message capabilitiesearlier this month, a feature that has also been added to the main Facebook app as of Monday.
 

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