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Retail Brands on Twitter Aren't Tweeting
December 18, 2012
Yesterday I reported on research that found too many social media updates can be a real turn off to many consumers. Today's report looks at the opposite end of the engagement scale and finds that some brands on social media aren't doing enough. When the Acquity Group analyzed customer engagement among Interbrand's 2012 Best Retail Brands, it discovered that while every brand on the list except one has a Facebook page, and almost all (45 out of 50) are on Twitter, just 12 brands had a presence across all major social outlets (Facebook, Twitter, Instagram, Pinterest and YouTube).
Twitter Releases Photo Filters
December 12, 2012
From The Washington Post
Twitter announced it's stepping into the photo-sharing business with a new editing tool that allows mobile photographers to enhance, crop and apply filters to their snaps. It's a direct shot against Instagram, formerly a close Twitter partner. The two companies have hit a rough patch since Instagram was purchased by Facebook earlier this year. On Sunday, Instagram pulled the ability to preview photos taken with its software on Twitter. With Twitter's new tool, filtered photos appear on users’ Twitter streams along with short captions. Users can also edit a picture from their phone's library to share over the micro-blogging service.