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Facebook's Access to Instagram Data Could Uncrack Images for Ad Targeting

December 18, 2012
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Instagram announced pending updates to its privacy policy yesterday. The headlining change is that the photo-sharing service will now share user data with its new parent, Facebook. That means that advertisers should soon be able to take advantage of Instagram's data to target ads on the social network. While an Instagram spokesperson said the company has "no current plans to share" how its data could be integrated into Facebook's ad targeting options, the possibilities are fairly obvious. At the most basic level, Instagram will feed Facebook data like users’ locations (when shared) and device information....

 

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Twitter
Retail Brands on Twitter Aren't Tweeting
December 18, 2012 From BizReport
Yesterday I reported on research that found too many social media updates can be a real turn off to many consumers. Today's report looks at the opposite end of the engagement scale and finds that some brands on social media aren't doing enough. When the Acquity Group analyzed customer engagement among Interbrand's 2012 Best Retail Brands, it discovered that while every brand on the list except one has a Facebook page, and almost all (45 out of 50) are on Twitter, just 12 brands had a presence across all major social outlets (Facebook, Twitter, Instagram, Pinterest and YouTube).
 
New Twitter Logo
Twitter Releases Photo Filters
December 12, 2012 From The Washington Post

Twitter announced it's stepping into the photo-sharing business with a new editing tool that allows mobile photographers to enhance, crop and apply filters to their snaps. It's a direct shot against Instagram, formerly a close Twitter partner. The two companies have hit a rough patch since Instagram was purchased by Facebook earlier this year. On Sunday, Instagram pulled the ability to preview photos taken with its software on Twitter. With Twitter's new tool, filtered photos appear on users’ Twitter streams along with short captions. Users can also edit a picture from their phone's library to share over the micro-blogging service.

 

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