Facebook's announcement of the FBX exchange and its huge success was one of the big stories of 2012 for the data-driven advertising industry. Reports from leading demand-side platforms that access FBX for advertisers show that ads placed on Facebook through the exchange are outperforming the traditional ad exchanges that offer advertising on a wide range of news, information and entertainment websites....
More Suggested Content:
Google CEO Calls Out Facebook for Producing Bad Products
January 18, 2013
From Marketing Pilgram
There's nothing like a friendly punch in the gut between competitors nowadays is there? We'll cut to the chase. In an interview with Wired
(hat tip to cnet), part of the interview with Google CEO Larry Page reads as follows:
The Importance of Facebook’s New Graph Search
January 17, 2013
From Social Media Today
I've seen a lot of reaction to Facebook's new Graph Search which was announced yesterday, and most of it is negative. The people in my own personal graph on Facebook are skeptical. They say it's not what they want, and they raise a lot of the predictable questions about privacy, and the like. But I think most of that has already been addressed.