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Facebook's Graph Search: A foursquare Killer?

January 28, 2013
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OK, so unless you've been living under a rock for the past two weeks, you've probably heard of Facebook's big announcement on Jan. 15: Graph Search. More than a new "search tool," Facebook will now tap into its huge database of users’ interactions to power a search tool that will not simply provide you with a bunch of links, like in a classic search with Google, Yahoo or Bing, but rather add a whole social layer upon it. ...

 

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What it Does: Brings the social graphs of Facebook and Twitter to YouTube and blog platforms like Tumblr and WordPress, as well as to any website, landing page or microsite. This allows brands to track consumer social interactions (e.g., shares, tweets) through to consumer actions (e.g., sales, conversions).

 
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