OK, so unless you've been living under a rock for the past two weeks, you've probably heard of Facebook's big announcement on Jan. 15: Graph Search. More than a new "search tool," Facebook will now tap into its huge database of users’ interactions to power a search tool that will not simply provide you with a bunch of links, like in a classic search with Google, Yahoo or Bing, but rather add a whole social layer upon it. ...
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Buddy Media Launches Social Marketing Suite
October 20, 2011
From eM+C Daily
Company: Buddy Media, a provider of social enterprise software for global advertisers
Product/Service: ReachBuddy, a new product in the Buddy Media social marketing suite
What it Does: Brings the social graphs of Facebook and Twitter to YouTube and blog platforms like Tumblr and WordPress, as well as to any website, landing page or microsite. This allows brands to track consumer social interactions (e.g., shares, tweets) through to consumer actions (e.g., sales, conversions).
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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