A recent ruling by the Federal Communications Commission regarding certain types of text messages could open the door for brands to make a bigger commitment to mobile marketing. The FCC's ruling last week clarifies that sending a text message to consumers confirming the receipt of an opt-out request does not violate the Telephone Consumer Protection Act. Several marketers have been sued over these messages because the TCPA does not address opt-out confirmation texts directly, causing others to take a more cautious approach to mobile marketing....
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Marketers’ Approach to Mobile is (Still) Flawed
November 21, 2012
From Ad Age
Mobile is the fastest growing digital channel among consumers, but a new study conducted by research firm Forrester and mobile marketing and advertising company Velti shows that marketers continue to treat it as an extension of desktop computing instead of taking advantage of its unique marketing and advertising opportunities. Rather than embrace mobile-specific marketing tactics, marketers have been more likely to just buy mobile advertising.
OMG! Text Messaging in Decline for the First Time
November 15, 2012
If ever a story called for the use of an emoticon, this would be the one: text messaging volume in the U.S. has declined for the first time ever, according to a new research report. Regardless of whether the emoticon you'd assign to the story is a smiley or a sad face, it's worth noting that after years as a growing communications medium, texting may be starting to fall victim to new market trends, at least insofar as it generates revenues for wireless carriers.