We've collected opinions from some of the leading experts and practitioners in the marketing industry on e-commerce trends to look out for in 2013, which we hope will provide you with some insight for your e-commerce activities....
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7 Essential Tips for E-Commerce SEO
January 7, 2013
If you're looking to optimize an e-commerce website for search, there are plenty of simple ways to ensure that your products are ranked well on search engines. Your ease of implementation will depend on the e-commerce platform you choose as well as the skills of your web developer. If you're choosing an out-of-the-box e-commerce solution, be sure to check that the following elements are implemented, as following these seven tips will ensure that your product pages have the best possible search engine optimization.
Affiliate Marketing Trends for 2013
January 2, 2013
From practical ecommerce
Earlier this year, Forrester Research estimated the affiliate marketing industry would grow to $4.5 billion by 2016. The key drivers for this growth are expected to be the affiliate channel's ability to produce new-to-file customers, generate incremental customer acquisition and attract consumers who spend more than the average online shopper. While all indicators point to marketers investing more in the affiliate channel in 2013, where and how those budgets are allocated will vary. Here's how I believe we'll see those investments divided among the following five key areas.