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5 Steps to SEO-Friendly Site URL Structure

February 28, 2013
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Some people say there's no such thing as SEO-friendly URL structure. They claim that search engines are perfectly capable of making sense of any type of URL and pretty much any URL structure. In most cases, the people who say this are web developers (just so you know, I love web devs). I've noticed that sometimes web developers and SEOs live in two parallel universes, each with its own center of gravity. While web developers basically care about crawlability, site speed and other technical things, SEOs are mostly focused on what constitutes their sacred grail: website rankings and return on investment....

 

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6 Free Google Docs Every SEO Needs to Have
February 27, 2013 From Search Engine Journal
One of my favorite parts of being in the online marketing community is how people within the community are so generous in sharing tips, strategies and tools to do your job better. A common way that a lot of online marketers use to build helpful tools is Google Documents. Using Google Docs is ideal because it's free, flexible and easy to share with others.
 
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SEO vs. PPC: When Should You Invest in Each?
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The search engine optimization versus pay per click debate has raged ever since AdWords became a particularly impressive performer in the field of search marketing. In the wake of recent changes in how Google ranks websites — most notably via the Penguin and Panda updates — it's as if someone stoked the fires by adding some more fuel. I see a lot of people arguing that PPC is the future of search marketing and that it can be much more profitable (and less risky and cumbersome) than SEO. According to at least a few fervent souls, the ground beneath SEO is shaking. 
 

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