The number of people who watch online video at least once per month is greater than those who watch TV at least once per month, according to a recent Nielsen study. So it's not surprising that Forrester Research projects the domestic digital video advertising market to swell from $2 billion in 2011 to $5.4 billion in 2016....
More Suggested Content:
5 Ways to Level the Mobile Playing Field
October 23, 2012
Not that complex, not overly time consuming and can still be done before the holidays. How does that sound? The three most common excuses for not including mobile tactics into your marketing mix are no longer valid. A complex, multifaceted mobile program is a requirement for some brands, but for many others that have been too afraid or distracted to get started, or if you want to make sure you have your bases covered for the holiday season, this is for you. If the simplicity I'm proposing isn't enough to keep you reading, then consider these stats:
QR Codes Key Driver in Holiday Marketing Efforts
October 22, 2012
From Mobile Marketer
Many brands are turning to various mediums to bolster their holiday marketing initiatives. QR codes will be the standout technology that will elevate those campaigns and take them to the next level, however. Brands such as Target and Tourneau are incorporating mobile barcodes into their holiday initiatives as a way to not only interact with consumers in a different way, but also help increase revenue. Although there's an ongoing love/hate relationship with QR codes, there's no doubt that the technology will play a big role this year.