eMarketing & Commerce (eM+C)

You will be automatically redirected to emarketingandcommerce in 20 seconds.
Skip this advertisement.

Advertisement
Connect
Follow us on
Advertisement
 

5 Tips for Engaging Consumers With Video Ads This Holiday Season (and Most Any Other Time)

October 25, 2012
Get the Flash Player to see this rotator.
 
The number of people who watch online video at least once per month is greater than those who watch TV at least once per month, according to a recent Nielsen study. So it's not surprising that Forrester Research projects the domestic digital video advertising market to swell from $2 billion in 2011 to $5.4 billion in 2016....

 

More Suggested Content:

mobile advertising image
5 Ways to Level the Mobile Playing Field
October 23, 2012 From ClickZ
Not that complex, not overly time consuming and can still be done before the holidays. How does that sound? The three most common excuses for not including mobile tactics into your marketing mix are no longer valid. A complex, multifaceted mobile program is a requirement for some brands, but for many others that have been too afraid or distracted to get started, or if you want to make sure you have your bases covered for the holiday season, this is for you. If the simplicity I'm proposing isn't enough to keep you reading, then consider these stats:
 
AirGo QR Code example
QR Codes Key Driver in Holiday Marketing Efforts
October 22, 2012 From Mobile Marketer
Many brands are turning to various mediums to bolster their holiday marketing initiatives. QR codes will be the standout technology that will elevate those campaigns and take them to the next level, however. Brands such as Target and Tourneau are incorporating mobile barcodes into their holiday initiatives as a way to not only interact with consumers in a different way, but also help increase revenue. Although there's an ongoing love/hate relationship with QR codes, there's no doubt that the technology will play a big role this year.
 

SPONSORED CONTENT

MORE ON INTERNET MARKETING >>

FROM THE BOOKSTORE

PDF FORMAT

<i>"Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact, as your inboxes most likely show, email is growing and becoming even more sophisticated."</i> -- from <i>The Ultimate Guide to Email Marketing</i> 

It's true. Email marketing is still going strong, and continues to be one of the most important factors in any marketing campaign. 

From the first six months of 2010 to the first six months of 2011 alone, there was a nearly 21 percent increase in email volume! The average number of emails received per day in the first six months of 2010 was 472, and during the first six months of 2011, the daily average increased to 571. Marketers are having success with their email campaigns and using it more and more.

That being the case, your email marketing campaign needs all the attention it can get, and knowing what works and what doesn't is the best way to start. That's where "The Ultimate Guide to Email Marketing" comes in. 

The Guide is brought to you by the email marketing experts at DMIQ and their extensive research into one of the largest email campaign archives in the industry. On top of latest trends, it features 19 best practice chapters from today's email marketing thought leaders. You will learn how to create a relevant email program to nurture leads and drive sales, how to best use call-to-action visuals in your emails, and how to use social email to improve marketing effectiveness.

You’ll also learn:

•	Email Marketing Trends in 2011
•	Best Practices in Writing Subject Lines
•	The Strategy (and Tricks) for Improving Open Rate and Response
•	6 Tests to Improve Email Program Results
•	5 Best Practices for the Gangbusting Email Campaign
•	Best Practices for Improving Email Performance
•	6 Ways to Make Your Emails Mobile-Ready
•	Email Branding — The 16 Most Effective Strategies
•	11 Best Creative Practices for B-to-B Email Marketing
•	The Keys to Developing a Successful E-newsletter
•	How to Determine Your Customers’ Email Content Tolerance
•	How Email Marketers Can Optimize the Social Media Opportunity
•	…Just to name a few!

This comprehensive report also offers three in-depth case studies, so you can see practical examples of how these methods worked for real-life businesses. "The Ultimate Guide to Email Marketing" is an essential tool for any business that ever sends an email. 

<b><u>100% Money-Back Guarantee</b></u>

Your order is risk-free. If you are not completely delighted with “The Ultimate Guide to Email Marketing,” notify us within 30 days for a complete credit or refund, no questions asked.

<u>About DirectMarketingIQ</u>
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data - including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories - and proudly produces content from the most experienced editors and practitioners in the industry.

Note: You must have Adobe Acrobat Reader in order to read The Ultimate Guide to Email Marketing, which is in PDF format. The Ultimate Guide to Email Marketing

PDF FORMAT "Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact, as your inboxes most likely show, email is growing and becoming even more sophisticated." -- from The Ultimate Guide to Email Marketing It's true....

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: