At Social Media Week Chicago (#SMWChicago), I attended several sessions on a variety of subjects, including generating content that's best for a business, getting closer to the social community, and determining and amplifying the return on investment of social, among others. But the underlying theme, no matter the social topic, was focusing on the human at the other end of the device....
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Which Channels and Content Areas Are Deemed Most Important for Content Marketing?
September 26, 2013
A new study from Unisphere Research suggests that tried-and-true content distribution vehicles such as company websites and email campaigns are seen as the most essential for content marketing, rated as either extremely important or important by 88 percent and 73 percent of survey respondents, respectively. Interestingly, seven in 10 believe that it's important to distribute content through public relations channels, while two-thirds concur with respect to using social media. The study also examines the most popular content areas and types of digital content.
A Guide to the Perfect Facebook Post
September 25, 2013
From Social Media Today
If I told you that, as a small business advertising on Facebook, you'd be able to run a campaign with a 4.5 percent clickthrough rate at just $0.15 cost per click, would you believe me? Probably not. As a small business Facebook marketer, even I would give you a twisted response if you told me that you could drive targeted traffic to my website for only $0.15 per click. What if I told you that the industry average for the specific ad in question is only