In the wake of Black Friday e-commerce reports, more than a few mainstream media publications have grabbed hold of one particular IBM finding and used it to proclaim, once again, that social media marketing is a fail. Surprisingly, even niche marketing publications shouted it from the rooftops. What did IBM find that was so damning? Exactly 0 percent of Black Friday online retail sales came from Twitter referrals. Ouch!...
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The Social Commerce Attribution Problem: Twitter Refers No Black Friday Traffic
November 28, 2012
From TechCrunch
Twitter and Facebook usually aren't the last click before an e-commerce buy, but that doesn't mean they didn't inspire or influence the purchase. Yet IBM's Black Friday report says Twitter delivered 0 percent of referral traffic and Facebook sent just 0.68 percent to retailers’ sites. To lure advertisers and e-commerce integrations, social networks have to show it's not Google driving every sale.
#Twitter and #Hashtags Trending in Email Subject Lines
November 28, 2012
From Experian
Twitter has been around for quite some time, but as we move into the holiday season we've been seeing it used more in email campaigns, on websites and via SMS. We thought we'd take a quick look at some statistics and trends around campaigns our clients have been sending, as well as some quick-hit ideas you can use as we head into the holidays.
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