It would be an understatement to say that the search engine optimization landscape has changed a lot through the years. In just the last two years the changes have been dramatic
. Panda and Penguin top the list as the most visible game changers, but there's another one that occurred somewhat under the radar — but has been equally dramatic in its impact on SEO. That change is Search Plus Your World. In a nutshell, Search+ personalizes your search results. ...
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What Are Retailers’ New Year Resolutions?
December 13, 2012
From SLI Systems
As online retailers prepare to take advantage of the growth opportunity in the new year, a new survey of nearly 500 global retailers conducted by SLI Systems shows improving conversions (63 percent) and attracting more customers to their websites (61 percent) continue to be their biggest challenges. As such, retailers plan to address these challenges by upgrading or changing their e-commerce platforms (18 percent), improving their site search functionality (18 percent) and search engine optimization efforts (17 percent), and solidifying their mobile commerce strategies (15 percent).
Will 2013 Bring a Paid Link Resurgence?
December 12, 2012
From Search Engine Land
With Google rolling out frequent changes, the last couple of years have been alternately amazingly fun and freakishly terrifying for anyone who builds links or has links built. It should be clear by now that your site can be harmed by poor-quality links, whether you bought them, got them for free or, heck, didn't even intentionally get them. I previously stated (in several places) that I thought negative search engine optimization was more of a scare tactic than a reality, but I've since changed my mind after witnessing it firsthand a few times.