A successful retail email campaign involves much more than just an email. Because it creates customer engagement and results in revenue, a successful email campaign aligns closely with social and e-commerce, resulting in a "trifecta" across all three channels. Integrating social is more than just asking your subscribers to fan you on Facebook or follow you on Twitter or Pinterest, however. It requires effectively communicating the value proposition and integrating social as part of the shopping experience. Four approaches to successfully integrating email, Facebook and e-commerce follow:
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Facebook Unveils Reusable Gift Card That Holds Multiple Balances From Different Stores
February 1, 2013
Facebook Gifts represented one of the lower points of Facebook's earnings yesterday, but that doesn't mean the company isn't continuing to innovate on the gifting front. Yesterday it announced the "Facebook Card," which is a new way for people to give their friends gifts to places like Jamba Juice, Olive Garden, Sephora and Target, all on one reusable gift card purchased from Facebook.
Facebook Promoted Posts: Pay Up or Face Up
January 30, 2013
These days a post on your company's Facebook page just doesn't go as far as it used to. And back in my day we had to trudge a mile through the snow to get to the store (and looking outside right now, it seems like that's what I'll be doing today). By now you may have heard someone complaining about how Facebook changed its algorithms for EdgeRank to favor its own Promoted Posts program. Now, posts on you business pages will reach fewer of your fans' newsfeeds... unless, of course, you're willing to pay.