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foursquare Inches Toward Profitability With Visa, MasterCard Deals

February 26, 2013
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Historically, foursquare has been better at helping its users find ways to spend their money than at making any of its own. It's a state of affairs that can't last much longer, and the local exploration service is hoping to change it with a new set of partnerships it's announcing. Starting today, foursquare's 30 million users will be able to sync their MasterCard and Visa credit and debit cards with the app. Those who do so will receive targeted discounts from participating merchants, with Burger King and its 7,000-plus locations signed on as the pilot partner....

 

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OK, so unless you've been living under a rock for the past two weeks, you've probably heard of Facebook's big announcement on Jan. 15: Graph Search. More than a new "search tool," Facebook will now tap into its huge database of users’ interactions to power a search tool that will not simply provide you with a bunch of links, like in a classic search with Google, Yahoo or Bing, but rather add a whole social layer upon it. 
 
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foursquare has made a quick response to Monday's announcement of Facebook Nearby, with its own announcement that foursquare Explore is cranking up its personalization. The irony? It's going to use foursquare activity from a user's Facebook friends to improve the recommendations in Explore. Think of it as foursquare judo: It's using Facebook data to battle against Facebook itself. Touché! 
 

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