foursquare has made a quick response to Monday's announcement of
Facebook Nearby, with its own announcement that foursquare Explore is cranking up its personalization. The irony? It's going to use foursquare activity
from a user's Facebook friends to improve the recommendations in Explore. Think of it as foursquare judo: It's using Facebook data to battle against Facebook itself. Touché! ...
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How Valuable is a Social Media Audience, Really?
December 3, 2012
From Mashable
Much has been said about the state of digital audiences today, and even more about the myriad ways to build and engage these loyal consumers across social environments like Facebook, Twitter, foursquare, Pinterest and more. Promises of overnight brand scaling, more authentic audience relationships and infinitely deeper behavioral data have lured everyone from global brands to local musicians and artisans to the fray. And yet, as this audience revolution continues to unfold across the global business landscape, the pièce de résistance of reducing audience acquisition costs while simultaneously increasing the returns they generate remains an elusive balancing act.
Amazon's Cloud Goes Down, Taking Out Reddit, Airbnb, Netflix, Flipboard
October 23, 2012
From Business Insider
Amazon.com's cloud went down again yesterday, taking sites like Reddit, Airbnb and Flipboard fully or partially offline. Other sites affected included GitHub, Heroku, GameFAQs, Imgur, Turntable, Coursera, Branch, foursquare and MongoLab. The problems were with Amazon's East Coast region. Experts say that companies using Amazon should consider spreading themselves across multiple regions. It drives up the cost to use Amazon's cloud, but it should also help the site stay open when Amazon fails.
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