eMarketing & Commerce (eM+C)

You will be automatically redirected to emarketingandcommerce in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 

foursquare Responds to Facebook Nearby by Tapping Facebook’s Friend Graph

December 20, 2012
Get the Flash Player to see this rotator.
 
foursquare has made a quick response to Monday's announcement of Facebook Nearby, with its own announcement that foursquare Explore is cranking up its personalization. The irony? It's going to use foursquare activity from a user's Facebook friends to improve the recommendations in Explore. Think of it as foursquare judo: It's using Facebook data to battle against Facebook itself. Touché! ...

 

People Mentioned:

More Suggested Content:

Social Media Trends
How Valuable is a Social Media Audience, Really?
December 3, 2012 From Mashable

Much has been said about the state of digital audiences today, and even more about the myriad ways to build and engage these loyal consumers across social environments like Facebook, Twitter, foursquare, Pinterest and more. Promises of overnight brand scaling, more authentic audience relationships and infinitely deeper behavioral data have lured everyone from global brands to local musicians and artisans to the fray. And yet, as this audience revolution continues to unfold across the global business landscape, the pièce de résistance of reducing audience acquisition costs while simultaneously increasing the returns they generate remains an elusive balancing act. 


 
Amazon.com
Amazon's Cloud Goes Down, Taking Out Reddit, Airbnb, Netflix, Flipboard
October 23, 2012 From Business Insider
Amazon.com's cloud went down again yesterday, taking sites like Reddit, Airbnb and Flipboard fully or partially offline. Other sites affected included GitHub, Heroku, GameFAQs, Imgur, Turntable, Coursera, Branch, foursquare and MongoLab. The problems were with Amazon's East Coast region. Experts say that companies using Amazon should consider spreading themselves across multiple regions. It drives up the cost to use Amazon's cloud, but it should also help the site stay open when Amazon fails.
 

SPONSORED CONTENT

MORE ON SOCIAL MEDIA >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:  What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable? How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value? How to understand the relative economics between customer acquisition, retention and CRM. How to measure the funnel process and which improvements will have the most impact.Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts.  Profiting from the Magic of Marketing Metrics

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as: What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: