Connect
Follow us on
Advertisement
 
 

FTC Declines to Sue HP for Giving Bloggers Swag

October 9, 2012
Get the Flash Player to see this rotator.
 

Hewlett-Packard and its public relations company, Porter Novelli, got a pass from the Federal Trade Commission for allegedly giving bloggers swag to encourage them to write about the tech company's products. HP and Porter Novelli allegedly gave some bloggers $50 gift certificates for themselves, as well as $50 gift cards to give to readers. The bloggers who received the gift cards were asked to write about HP "Inkology," a campaign aimed at encouraging people to print at home using HP products.

...

 

More Suggested Content:

HP Invent Logo
HP Drives Awareness Across Mobile Screens and Platform
November 3, 2011 From Google Mobile Ads Blog
HP launched a campaign to build awareness and preference for its ink cartridge products. As part of the digital marketing program, HP took advantage of Google's mobile rich media capabilities to engage consumers on smartphones and tablets.
 
Azlan Tech Data logo
Case Study: Azlan Tech Data Increases Revenues Via Cloud-Based Transactions
May 26, 2011 From eM+C Daily
As a distributor of technology products and solutions throughout Europe for market leaders such as Cisco, IBM, HP, Oracle and Avaya, Azlan Tech Data sought an easier way for the end user to complete service transactions with its vendor partners, in this particular case Cisco. To help in that quest Azlan hired MaintenanceNet, a service technology platform provider, to expand the scope of its service sales initiatives.
 

SPONSORED CONTENT

MORE ON MANAGEMENT >>

FROM THE BOOKSTORE

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

ORDER NOW

Anyone who has  read any of Panas’ other books 
knows his  style – a breezy and irresistible mix of storytelling, 
exhortation,  and inspiration.            
 Habits follows  the same engaging mold, offering a panoply of habits
 any board would  be wise to cultivate. Some are specific, with 
measurable  outcomes. Others are more intangible, with Panas seeking to 
impart  an attitude of success.
            Here’s just a sampling:You don’t allow a mission deficit.You never lose sight that your organization is in the business of changing lives or saving lives.You’re willing to leave the comfort zone.You understand that not all gifts are worth accepting. Fundraising Habits of Supremely Successful Boards

Anyone who has read any of Panas’ other books knows his style – a breezy and irresistible mix of storytelling, exhortation, and inspiration. Habits follows the same engaging mold, offering a panoply of habits any board would be wise to cultivate. Some are specific, with measurable outcomes. Others are...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: