Hewlett-Packard and its public relations company, Porter Novelli, got a pass from the Federal Trade Commission for allegedly giving bloggers swag to encourage them to write about the tech company's products. HP and Porter Novelli allegedly gave some bloggers $50 gift certificates for themselves, as well as $50 gift cards to give to readers. The bloggers who received the gift cards were asked to write about HP "Inkology," a campaign aimed at encouraging people to print at home using HP products.
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HP Drives Awareness Across Mobile Screens and Platform
November 3, 2011
From Google Mobile Ads Blog
HP launched a campaign to build awareness and preference for its ink cartridge products. As part of the digital marketing program, HP took advantage of Google's mobile rich media capabilities to engage consumers on smartphones and tablets.
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