The Federal Trade Commission (FTC) has issued a new set of guidelines in order to try and secure user privacy in a move that could affect companies including Apple and Microsoft. The FTC's guidelines — although currently nonbinding — are directed at firms that develop mobile platforms and applications. Published on Friday, the report includes a number of recommendations for mobile platform developers and providers, further highlighting the FTC's focus on trying to secure user privacy as more people in the U.S. turn to smartphones and tablets....
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eBay Offers a Mobile Search Shortcut for Online Stores
January 2, 2013
From Search Engine Land
Last month, I touched on several ways that businesses could use apps as an alternate channel to reach mobile searchers. Online retailers have a couple opportunities to use apps in this way, namely tapping into the eBay and Amazon.com marketplaces. Let's take a closer look at eBay, and some strategies for using it to extend the reach of your existing catalog.
4 Ways to Embrace Omnichannel Marketing in 2013
December 12, 2012
From eM+C Daily
Omnichannel is equally compelling to chief marketing officers as it is confounding because it promises the Holy Grail of marketing: the ability to seamlessly connect with consumers in real time across all available marketing channels with a consistent and relevant message. At its core, omnichannel is about customer data and a CMO's ability to collect and connect it. The appeal of this is obvious. It's also intimidating. The challenge for most brands is how to effectively capture, monitor and combine all this information in a holistic way that provides consumers with the unique shopping experiences that omnichannel promises.