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Gender-Targeted Email Campaigns Vital to Last-Minute Valentine’s Day Sales

February 7, 2013
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Luxury marketers should make the purchasing process as easy as possible for affluent consumers and target a precise demographic when offering holiday gift guides via email, experts say. Many luxury marketers have been pushing Valentine's Day gift guides through email, but the ones that will be most successful are those that are making the gifting process easier for the consumer. Giving gift ideas and allowing consumers to filter through them are good ways to drive purchases from an email promotion.

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Here's a huge stat that hasn't been getting much attention lately: nearly half of all marketing emails are now being read on mobile devices. This is a really important trend, so I'll repeat it in a different way. When you send your next email campaign, more customers will read it on smartphones than in a web browser (gmail, yahoo, hotmail, etc.). Which begs the question: are your emails optimized for opens, reads and click-throughs from all these mobile users? Mobile open rates have grown 300% since 2010 (and show no sign of slowing). Now is the time to start seriously optimizing for mobile.
 

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