eMarketing & Commerce (eM+C)

You will be automatically redirected to emarketingandcommerce in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 

Gender-Targeted Email Campaigns Vital to Last-Minute Valentine’s Day Sales

February 7, 2013
Get the Flash Player to see this rotator.
 

Luxury marketers should make the purchasing process as easy as possible for affluent consumers and target a precise demographic when offering holiday gift guides via email, experts say. Many luxury marketers have been pushing Valentine's Day gift guides through email, but the ones that will be most successful are those that are making the gifting process easier for the consumer. Giving gift ideas and allowing consumers to filter through them are good ways to drive purchases from an email promotion.

...

 

More Suggested Content:

AAE Live logo 2013
5 Email Marketing Trends for 2013 and Beyond
February 6, 2013 From eM+C Daily
In his midday keynote presentation at last week's All About eMail Live! conference in Atlanta, David Daniels, CEO and co-founder of The Relevancy Group, a provider of marketing consulting and research services, highlighted five trends that email marketers need to be aware of if they hope to succeed in today's crowded marketplace. Daniels also offered up takeaway tips for attendees on how to leverage these trends to their advantage.
 
Mobile multitool
Seven Tools to Optimize Your Email Marketing for Mobile
February 4, 2013 From Econsultancy
Here's a huge stat that hasn't been getting much attention lately: nearly half of all marketing emails are now being read on mobile devices. This is a really important trend, so I'll repeat it in a different way. When you send your next email campaign, more customers will read it on smartphones than in a web browser (gmail, yahoo, hotmail, etc.). Which begs the question: are your emails optimized for opens, reads and click-throughs from all these mobile users? Mobile open rates have grown 300% since 2010 (and show no sign of slowing). Now is the time to start seriously optimizing for mobile.
 

SPONSORED CONTENT

MORE ON EMAIL MARKETING >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.  Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: