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A New Era of E-Commerce in 2013: Instant Gratification

December 10, 2012
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In 2013, instant gratification — the last differentiator of brick-and-mortar stores — will take a well-funded hit from Shutl.com, a London-based firm that promises to deliver online purchases within minutes of sale, starting in New York and San Francisco. While shopping in one's pajamas clearly has its attractions, getting your purchase instantly is still a reward only available to brick-and-mortar shoppers. Despite record online spending — $21.4 billion to date, a 14 percent increase versus the corresponding days last year, according to comScore — you still have to wait a day or many days for delivery of your online purchases....

 

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The Social Commerce Attribution Problem: Twitter Refers No Black Friday Traffic
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Twitter and Facebook usually aren't the last click before an e-commerce buy, but that doesn't mean they didn't inspire or influence the purchase. Yet IBM's Black Friday report says Twitter delivered 0 percent of referral traffic and Facebook sent just 0.68 percent to retailers’ sites. To lure advertisers and e-commerce integrations, social networks have to show it's not Google driving every sale.
 

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