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A New Era of E-Commerce in 2013: Instant Gratification

December 10, 2012
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In 2013, instant gratification — the last differentiator of brick-and-mortar stores — will take a well-funded hit from Shutl.com, a London-based firm that promises to deliver online purchases within minutes of sale, starting in New York and San Francisco. While shopping in one's pajamas clearly has its attractions, getting your purchase instantly is still a reward only available to brick-and-mortar shoppers. Despite record online spending — $21.4 billion to date, a 14 percent increase versus the corresponding days last year, according to comScore — you still have to wait a day or many days for delivery of your online purchases....

 

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Google Acquires Retail Couponing Firm Incentive Targeting
November 29, 2012 From PC Mag
Google has acquired retail couponing firm Incentive Targeting for an undisclosed sum, the web giant confirmed. Founded in 2007, Incentive Targeting provides targeted marketing services to manufacturers of grocery and consumer products. The Massachusetts-based company offers a self-service, web-based application for creating and managing targeted promotions. The company's patented software allows marketers to view sales data and trends, and then leverage that information as part of coupon campaigns.
 
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The Social Commerce Attribution Problem: Twitter Refers No Black Friday Traffic
November 28, 2012 From TechCrunch
Twitter and Facebook usually aren't the last click before an e-commerce buy, but that doesn't mean they didn't inspire or influence the purchase. Yet IBM's Black Friday report says Twitter delivered 0 percent of referral traffic and Facebook sent just 0.68 percent to retailers’ sites. To lure advertisers and e-commerce integrations, social networks have to show it's not Google driving every sale.
 

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