As online retailers prepare to take advantage of the growth opportunity in the new year, a new survey of nearly 500 global retailers conducted by SLI Systems shows improving conversions (63 percent) and attracting more customers to their websites (61 percent) continue to be their biggest challenges. As such, retailers plan to address these challenges by upgrading or changing their e-commerce platforms (18 percent), improving their site search functionality (18 percent) and search engine optimization efforts (17 percent), and solidifying their mobile commerce strategies (15 percent)....
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2013 eCommerce Survey and Infographic
December 12, 2012
From White Papers and Other Resources
SLI Systems’ survey of nearly 500 retailers finds that e-commerce platforms, site search and search engine optimization will be the top priorities for online retailers in 2013. More than 61 percent of retailers surveyed listed improving conversions and attracting more customers as some of the biggest challenges they face as an organization. To capitalize on recent increases in mobile shopping, 40 percent of retailers also said they would add a mobile version of their site. Download this survey and find out what other strategies retailers are planning for in 2013.
Email is Top Area of Marketing Investment in 2013, Survey Finds
December 12, 2012
From PYMNTS.com
StrongMail, a provider of email marketing and cross-channel marketing solutions for enterprises, today announced the results of its 2013 Marketing Trends survey, which provides unique insight into how businesses plan to budget and prioritize marketing dollars in the new year. Respondents identified email marketing, social media and mobile as the most popular channels for receiving increased investment in 2013. The survey results also highlights the importance of managing big data effectively, as data integration is identified as the top email marketing challenge for 2013.
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