Speaking exclusively to
Marketing, Marvin Chow, global marketing director at Google+, said a social "layer" in user experience "should be there whenever you find it necessary." He added that Google's social network strategy offers a "much better" proposition than merely "showing ads next to pictures of your nieces and nephews." Chow's comments came after Facebook announced Graph Search, which is intended to improve the search function within the network to allow users to search for information and content posted by friends....
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What to Expect From Google in 2013
January 22, 2013
From eM+C Daily
Trying to predict what Google will do next is one challenge that digital marketers always attempt and often come up short at. There are roughly 500 changes made each year to Google's algorithm, so we know changes will be made. What these changes are, well, that's a whole different ball game. Nonetheless, here's one search marketer's opinion of what to expect from Google in 2013:
The Power of Headlines: The LA Times Gets it Right With its Piece on the Inauguration
January 22, 2013
From Search Engine Land
Journalists call them headlines; search engine optimization professionals call them titles and headings. Whatever you call them, they're the words that tell someone that your article is what they want to read. Look at Google News any day of the week for examples of headlines that give you absolutely no idea what the article might be about. Search engines don't know what to rank them for; users don't know whether to click.
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