There's nothing like a friendly punch in the gut between competitors nowadays is there? We'll cut to the chase. In an interview with
Wired (hat tip to cnet), part of the interview with Google CEO Larry Page reads as follows:...
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Google Gets Nice Holiday Surprise From its Controversial New ‘Shopping Ads’
January 17, 2013
From AdAge
Google's shift of free product search listings over to a paid model caused considerable hand-wringing among retailers last fall, but that didn't stop them from buying them. According to an analysis by Adobe into the paid-search spend in retail under its management for the fourth quarter, 10.7 percent was allocated for inclusion in the new Google Shopping. The channel's "product listing ads" show up as image thumbnails with prices and links to the merchant sites where the items can be bought in searches for keywords that imply purchase intent like "cameras" and "boots."
Google Launches Zavers Digital Coupon Service
January 16, 2013
From Search Engine Watch
Google has launched a new digital coupon service called Zavers. The coupon enables retailers and manufacturers to reward customers with coupons relevant to their purchases. The aim is to help retailers boost loyalty and increase shopping cart size and offer redemption rates.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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