Google just offered up a solution to one of the bigger complaints with mobile ads -- the fat finger problem. The search giant implemented a new feature Thursday called "confirmed clicks" for all in-app banner ads on smartphones in an effort to crack down on the number of accidental clicks on mobile....
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What Are Retailers’ New Year Resolutions?
December 13, 2012
From SLI Systems
As online retailers prepare to take advantage of the growth opportunity in the new year, a new survey of nearly 500 global retailers conducted by SLI Systems shows improving conversions (63 percent) and attracting more customers to their websites (61 percent) continue to be their biggest challenges. As such, retailers plan to address these challenges by upgrading or changing their e-commerce platforms (18 percent), improving their site search functionality (18 percent) and search engine optimization efforts (17 percent), and solidifying their mobile commerce strategies (15 percent).
Email is Top Area of Marketing Investment in 2013, Survey Finds
December 12, 2012
StrongMail, a provider of email marketing and cross-channel marketing solutions for enterprises, today announced the results of its 2013 Marketing Trends survey, which provides unique insight into how businesses plan to budget and prioritize marketing dollars in the new year. Respondents identified email marketing, social media and mobile as the most popular channels for receiving increased investment in 2013. The survey results also highlights the importance of managing big data effectively, as data integration is identified as the top email marketing challenge for 2013.