Tracking Google+, along with YouTube, gives marketers access to a varied audience segment not typically found on Facebook. The top 100 brands with pages on Google+ boast 20.9 million fans — up 9,400 percent from 2011. In fact, the top 10 brands hold 78 percent of the total advocacy base on Google+. The Social Share report from BrightEdge charts the growth of brands on Google+ and YouTube. The findings, which analyze social media adoption trends for the BrandZ top 100 global brands, suggest new audiences for brand marketers....
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How to Survive Google's Latest Change to AdWords
February 8, 2013
From the people who brought you the most efficient form of last click attributed advertising the world has ever known, we now have better mobile advertising. This week Google made some big changes to AdWords that means one campaign for multiple devices: PCs, tablets and mobile phones. Like any big change, this will bring good and bad news for marketers, many of which are hard at work now forming strategies for following people from device to device. Google is betting this change will increase ad revenue in the connected device world.
Microsoft Warns Gmail Users That Google Reads Their Email
February 8, 2013
Hey Microsoft, 2004 called. It wants its privacy outrage debate back. Microsoft is on the rampage lately, aggressively attacking Google on search, shopping and email, the latter of which is now featured on Microsoft's infamous "Scroogled" website where — get this!
— Microsoft goes after Gmail because Google reads your email to target you with ads! Seriously. You have to have a sense of history to get how ridiculous this all is. Let's go back to 2004 for a minute. Early that year, the big debate in the media about Google's upcoming free webmail service was its "potentially sticky privacy issues."