While this will be a true multichannel holiday, the overwhelming number of actual purchases (north of 90 percent) will still be made in stores. Yet those purchases will be highly influenced by PC, tablet and smartphone usage. More than 80 percent to 90 percent of online consumers do research before buying offline. This has been documented by several surveys and it makes anecdotal and intuitive sense. Yet most marketers appear to have not fully understood this until recently....
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YouTube Coming to the Wii
November 16, 2012
From The Washington Post
YouTube is releasing an app for the Wii, the company announced Thursday, extending the portfolio of video services available on Nintendo's new console. According to a news release from the Google-owned service, YouTube's app will first be available in the United States and will be a free download for all Wii owners. The app is built to work with the Wii remote.
Mobile App Marketing Guidelines
November 16, 2012
From Search Engine Watch
Acquiring downloads and installs of a mobile app isn't easy. With millions of apps available on iTunes and through Google Play, getting your application to stick out above the rest is quite difficult. You can sit back and hope you get lots of great reviews or promote your app through social media, but thankfully there are many options to utilize media spend to acquire downloads. Mobile app campaigns are bought similar to traditional online media campaigns.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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