How much does Google figure into the "future of search," whose advances will largely be determined by mobile and nontraditional devices? That's a hard question to answer. On the one hand Google is one of the biggest (if not the biggest) brand in the world, with almost unlimited resources to develop technology or buy companies it sees as threats. On the other hand its traditional search model and content presentation aren't well-suited to a range of new search and discovery scenarios that are emerging....
More Suggested Content:
12 Valuable Tips for Video SEO Beginners
January 9, 2013
From Search Engine Watch
If you aren't optimizing your videos to match what people are searching, your videos are likely to get lost and not reach their intended audience. Without reaching their intended audience, they serve no purpose. YouTube is the second largest search engine behind Google. Every minute, more than 48 hours of new video content is uploaded. Videos are 50 times more likely to rank on the first page of Google results, according to Nate Elliot at Forrester. So how do you ensure your videos get results? With video search engine optimization, commonly referred to as video SEO.
Misconceptions About Google Search Algorithm Updates and the Disavow Links Tool
January 9, 2013
From Search Engine Journal
In 2012, Google released significant search algorithm updates that have changed search engine optimization practices forever. Many websites have been penalized by different algorithm updates. For some webmasters and website owners, it was hard to know which penalty affected their website. We've recently been contacted by several prospects who wanted help recovering from Google penalties using the new "disavow links tool," even though their website wasn't penalized by any unnatural links penalty.