eMarketing & Commerce (eM+C)

You will be automatically redirected to emarketingandcommerce in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 

Google Must Pay for Libelous Search Result, Says Court

November 27, 2012
Get the Flash Player to see this rotator.
 
Do Google search results amount to content that the company "publishes" and is responsible for? One high court in Australia says yes, and the decision, if unchanged on appeal, could have far-reaching repercussions. For starters, Google will be forced to pay $200,000 to music promoter Milorad Trkulja, the plaintiff in this case. Trkulja brought the suit in 2009 after Google refused to remove links to sites that claimed, incorrectly, that the promoter has connections to organized crime in Melbourne....

 

Companies Mentioned:

More Suggested Content:

Apple's iPad Mini
Bridging the Gap Between On-the-Go and On-the-Couch
November 26, 2012 From ClickZ
A few weeks ago, hundreds of thousands of viewers huddled around their screens in hopes of catching a first glimpse of Apple's newest tablet, the iPad Mini — a 7.9-inch tablet that's been compared to the likes of the Kindle Fire HD and the Google Nexus 7. It's obvious that Apple's intention with the iPad Mini is to rival its smaller and, arguably, more mobile competitors in the marketplace, but advertisers have historically described the iPad as an "on-the-couch companion," largely used in a lean-back setting. So how will a device change the consumer's innate tablet behavior?
 
SEO
SEO in 2013: The Rising Influence of AuthorRank
November 21, 2012 From Search Engine Journal

PageRank has long been the standard high-level metric used to identify the relative quality of a web page. There's arguably limited value in using PageRank as a quality metric over the last few years, but it can still be meaningful in conjunction with other quality metrics (e.g., domain authority, page authority, etc.). In 2013, a new quality metric will take the spotlight when it comes to page quality and search engine ranking. This metric is affectionately known as AuthorRank (or Agent Rank, according to Google's patent). Here's why AuthorRank will help reshape search engine optimization in 2013:

 

SPONSORED CONTENT

MORE ON MANAGEMENT >>

FROM THE BOOKSTORE

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.  Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:  What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable? How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value? How to understand the relative economics between customer acquisition, retention and CRM. How to measure the funnel process and which improvements will have the most impact.Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts.  Profiting from the Magic of Marketing Metrics

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as: What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: