Two years ago yesterday, Google sent shockwaves through the search engine optimization industry and online publishing in general when it launched the Panda algorithm update. It was originally called the "farmer" update because Google's prime target was "content farms," a name used to describe sites that created high quantities of low-quality content that sometimes ranked highly in Google's search results. Although Google didn't specifically say it was targeting content farms when Panda launched, Matt Cutts, head of Google's webspam team, told us at the time: "I think people will get the idea of the types of sites we're talking about." ...
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Important SEO Habits to Adopt for Post-Panda, Penguin Era Survival
February 15, 2013
From Search Engine Journal
In a constantly changing search engine optimization landscape, it's important to remain up-to-date with the changing practices and strategies of optimization. Every year, search engines like Google introduce new updates in their search engine results pages, thereby widely affecting the rankings of the various websites.
Google Rolls Out First Panda Refresh of 2013
January 23, 2013
From Search Engine Watch
Beware the Panda. According to a tweet from the official @Google Twitter account yesterday morning, a new data refresh was rolled out. This update, according to the notice, should only affect 1.2 percent of English language queries. No other information is available so far.
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