Attention is being focused on how Google Play — Google's app and content store — provides the name, email address and city location of those who purchase apps. Google's privacy policies don't make it clear this is happening, something Google probably needs to correct....
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Mobile App Marketing Guidelines
November 16, 2012
From Search Engine Watch
Acquiring downloads and installs of a mobile app isn't easy. With millions of apps available on iTunes and through Google Play, getting your application to stick out above the rest is quite difficult. You can sit back and hope you get lots of great reviews or promote your app through social media, but thankfully there are many options to utilize media spend to acquire downloads. Mobile app campaigns are bought similar to traditional online media campaigns.
New Opportunities for Facebook Advertisers
October 23, 2012
From eM+C Weekly
It seems pundits have been ringing Facebook's death knell since the day it went public. Some marketers suggest there's no return on investment in Facebook advertising, while others believe that Facebook isn't being attentive enough to the needs of its advertising base. There are, however, new opportunities popping up for advertisers on Facebook all the time.