If you were on Google+ on Thursday, you probably discovered a new tab called "Communities" in your left sidebar. This feature allows any member of the social network to create public and/or private groups centered around specific hobbies, interests, topics or organizations. You can easily add discussion categories and edit the group's information, start hangouts and plan events with other members, as well as share content from any +1 button across the web....
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Social Media Marketing Strategy Checklist for 2013
December 7, 2012
As we enter a hopeful new year, I thought it would be helpful to deliver my top five items in a corporate social media strategy checklist for 2013. And as we also enter a new year of Google changes to the ever-important search algorithm, I will include, as any smart marketer will do, a review of search engine optimization from a social standpoint.
8 Changes to Google AdWords in 2012 You Shouldn’t Miss
December 6, 2012
From Search Engine Watch
Every year, Google rolls out new ad formats, changes AdWords’ settings and introduces a few high-profile tests into the wild. This year saw a lot more aggressive monetization by Google, with several high-profile changes that increased the real estate for ads at the expense of unpaid listings. This roundup covers eight key changes introduced to AdWords in 2012.