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Google Takes PLAs International, Converts to Paid Model

February 22, 2013
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Google Product Listing Ads served on Google Shopping and in search query listings are no longer free in the United Kingdom, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia, Switzerland and Czech Republic. The search engine said Thursday that it's begun to transition these countries from a free to fee-based model. With more companies signing on and seeing higher-than-average return on investment, at least one platform provider formed a business unit to support the move.

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Channel Surfing? Google Shifts Organic Away From Keywords
September 14, 2012 From MediaPost
Google's influence on search engine marketing doesn't stop with brands exploiting benefits in paid search and product listing ads (PLAs). It is augmented by the way companies like BrightEdge are developing platforms for ad agencies and brands. The latest change pushes marketers that are focused on organic search results to optimize content per channel, rather than keywords, on landing pages, videos, articles and other marketing materials.
 
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Units Resembling Product Listing Ads Appearing on Bing
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Microsoft has been fast-following Google AdWords with new features in adCenter recently, so it's not a huge surprise that some have spotted what look like product listing ads in Bing results. Mark Ballard from Rimm Kaufmann Group posted of seeing such listings and, while we haven't been able to replicate this, we did get confirmation from Microsoft that it's testing this ad format.

 

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