Connect
Follow us on
Advertisement
 
 

Google Takes PLAs International, Converts to Paid Model

February 22, 2013
Get the Flash Player to see this rotator.
 

Google Product Listing Ads served on Google Shopping and in search query listings are no longer free in the United Kingdom, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia, Switzerland and Czech Republic. The search engine said Thursday that it's begun to transition these countries from a free to fee-based model. With more companies signing on and seeing higher-than-average return on investment, at least one platform provider formed a business unit to support the move.

...

 

Companies Mentioned:

More Suggested Content:

Google Logo
Channel Surfing? Google Shifts Organic Away From Keywords
September 14, 2012 From MediaPost
Google's influence on search engine marketing doesn't stop with brands exploiting benefits in paid search and product listing ads (PLAs). It is augmented by the way companies like BrightEdge are developing platforms for ad agencies and brands. The latest change pushes marketers that are focused on organic search results to optimize content per channel, rather than keywords, on landing pages, videos, articles and other marketing materials.
 
Bing
Units Resembling Product Listing Ads Appearing on Bing
July 25, 2012 From Search Engine Land
Microsoft has been fast-following Google AdWords with new features in adCenter recently, so it's not a huge surprise that some have spotted what look like product listing ads in Bing results. Mark Ballard from Rimm Kaufmann Group posted of seeing such listings and, while we haven't been able to replicate this, we did get confirmation from Microsoft that it's testing this ad format.

 

SPONSORED CONTENT

MORE ON E-COMMERCE >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it. Nonprofit Social Media

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it....

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: